This Privacy Policy describes how Unitise Games Studio (“we”, “us”, or “our”) handles information when you use our mobile game The Crypt Of Peril (“the Game”).
By installing or playing the Game, you agree to this Privacy Policy. If you do not agree with this Policy, please do not install or use the Game.
1. Who we are
Unitise Games Studio
Contact email: support@unitise.co.uk
We are an independent game developer based in the United Kingdom.
2. Information we collect
We do not ask you to create an account and we do not directly collect information such as your name, email address, phone number, or home address inside the Game.
However, some information may be collected automatically through third-party services we use, mainly for advertising, analytics, and app stability. This information can include:
- Device information (for example: device model, operating system version, language, and country/region)
- IP address (used to determine approximate location, such as country or region)
- Advertising identifiers (for example, Google Advertising ID)
- App usage data (for example: which screens are visited, session length, ad views and clicks)
- Crash and performance data (for example: error codes, stack traces, and performance metrics)
This information is used only to run, improve, and monetise the Game.
3. Third-party services
The Game uses third-party services that may collect and process data in accordance with their own privacy policies. These include, but are not limited to:
These services may use cookies, software development kits (SDKs), or similar technologies to provide personalised or non-personalised ads, measure performance, and prevent fraud.
If we add any new third-party services in future, we will update this Privacy Policy.
4. How we use the information
We use the information described above for the following purposes:
- To operate and provide the Game and its features
- To show advertisements and measure their performance
- To understand how players use the Game so we can improve it
- To monitor crashes, bugs, and overall app performance
- To comply with legal obligations and enforce our terms
We do not sell your personal information to third parties.
5. Legal basis (UK / EU users)
If you are located in the United Kingdom or the European Economic Area (EEA), we process data as necessary for:
- Our legitimate interests in operating and improving the Game and showing ads in a way that supports our business; and/or
- Your consent, where required by applicable law (for example, for personalised ads where consent is obtained through Google’s tools or your device settings).
6. Your choices and controls
Depending on your device and region, you may have the following options:
- Ad personalisation controls – You can usually turn off ad personalisation in your device settings. On Android, this is commonly found under settings such as “Privacy & Ads” or similar.
- Reset advertising ID – You can reset your device’s advertising ID at any time in system settings.
- Uninstall the Game – You can stop all data collection by uninstalling the Game from your device.
If you have any questions or requests related to your data, you can contact us at support@unitise.co.uk.
7. Children’s privacy
The Game is not directed at children under 13 years of age, and we do not knowingly collect personal data from children under 13.
If you believe that a child has provided us with personal information, please contact us at support@unitise.co.uk and we will take steps to remove such information.
8. Data retention
We do not directly store your data on our own servers. Any data collected is stored and retained by the third-party services we use (such as Google AdMob) in accordance with their own retention policies.
We retain only minimal information where necessary (for example, email correspondence if you contact us for support) for as long as needed to provide the service and comply with legal obligations.
9. Security
We rely on the security measures provided by our third-party partners (such as Google) and we take reasonable steps to help protect information related to the Game. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page. Your continued use of the Game after any changes means you accept the updated Policy.
11. Contact us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Unitise Games Studio
Email: support@unitise.co.uk
